Google is an enterprise- class web analytics that helps to give rich insights into your website traffic. It gives a detailed statistics about the viewers who have visited the website. This helps you to track visitors from all references. It also allows you to track your website’s performance online. Through Google Analytics you can get PPC networks, email advertising as well as marketing. It also helps you to understand which advertising copy is causing maximum response from the targeted viewers. You can also save the analytics report in PDF and XML for future reference. Google analytics is powerful tool for monitoring all aspects of your website traffic. With this information you can improve your website’s return on investment, increase conversion ratios and make money on the web.